📊Target Audience and Demographics
The captivating world of Pearl Diver appeals to a wide range of individuals, inviting players of all backgrounds to embark on an exciting and immersive gaming experience. While the game welcomes players of various ages, its core demographic centers around males between the ages of 30 and 55, drawn to the game's engaging setting and captivating storyline.
Geographically, the game would target regions such as North America, Western and Northern Europe, Canada, portions of South-East Asia, and Hong Kong, Taiwan (primary geographies), focusing on countries with a substantial English-speaking population. This ensures that players from diverse cultural backgrounds can participate and engage with the game's content. Pearl Diver team also believes some East Asian markets, such as Japan, South Korea and China (secondary geographies) can be of huge importance for the product but understands the complexities of distribution for non-local companies in those regions. After the initial launch of the product, the team plans to focus on finding a local strategic partner(-s) in the East Asian region that would ensure proper Pearl Diver distribution in the project's secondary geographies.
While the dominant demographic is expected to be male, it is important to note that Pearl Diver is not exclusively tailored for a specific gender. The game strives to create an inclusive and enjoyable experience for all players, regardless of the player's gender.
Players can be categorized into two main types: casual players and core players. The majority, accounting for approximately 60% of the player base, engage with the game at a relaxed pace. They spend time exploring the intricacies of the game, strategizing their actions and witnessing the outcomes unfold over a longer period of time. On the other hand, around 40% of the players are more dedicated and enthusiastic, eagerly immersing themselves in the game on a daily basis. These players actively analyze previous gameplay, strategize, and interact regularly with the evolving game dynamics.
The game's target audience primarily comprises adults who are well-versed in navigating the digital realm. They demonstrate a certain level of tech-savviness, comfortably embracing digital platforms and displaying an interest in financial technology (fintech) and financial markets. This demographic's familiarity with web-based interactions enhances their ability to fastly engage with the game's features and mechanics.
In terms of age rating, Pearl Diver will not apply for any specific certification but will adhere to the PEGI16 rating description, indicating that it is suitable for players aged 16 and above. This rating acknowledges the inclusion of cryptocurrency elements within the game, ensuring that appropriate measures are in place to educate and safeguard younger players in their interaction with crypto-related concepts.
Pearl Diver invites a diverse audience to immerse themselves in an enticing gaming experience, combining elements of adventure, strategy, and financial exploration, while embracing inclusivity and catering to the interests of players from various backgrounds.
The target audience summary is displayed in the table below.
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